Portfolio Management Services (PMS)
Institutional-Grade Investing for HNIs
Portfolio Management Services (PMS) offer high-net-worth individuals a highly personalized investment vehicle. Unlike mutual funds, a PMS provides direct ownership of individual stocks, tailored specifically to your unique financial profile, return expectations, and risk threshold. Our active management and concentrated strategies aim to consistently outperform benchmark indices.
Work Process
Step-by-Step Guide
How We Work
Wealth Profile Analysis
We assess your total investable assets, existing portfolio, tax situation, and long-term financial objectives.
Strategy Shortlisting
We present 3–5 PMS strategies that match your risk profile, return expectations, and investment philosophy.
Onboarding & Demat Setup
We coordinate with the PMS provider for KYC, agreement signing, demat linking, and fund transfer.
Performance Review
We meet quarterly to review portfolio performance vs. benchmark, discuss market outlook, and ensure alignment with goals.
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Choosing the Right Vehicle
PMS vs Mutual Funds vs AIF
Three ways to invest in Indian markets, each built for a different kind of investor. Here's how they compare on the things that matter most.
| Parameter | Mutual Funds | PMS | AIF |
|---|---|---|---|
| Minimum Investment | No SEBI-mandated minimum — SIPs start from ₹500/month | ₹50 lakh, per SEBI's PMS Regulations | ₹1 crore (₹25 lakh for fund managers, directors & employees) |
| Ownership Structure | Pooled — you hold units of the scheme, not the underlying securities | Direct — securities are held in your own demat account, in your name | Pooled — you hold units or an interest in the fund, similar to mutual funds but privately placed |
| Customization | Standardized — every investor in a scheme holds the same underlying portfolio | Fully personalized to your risk profile, goals and exclusions | Fixed strategy set by the fund manager — limited scope for individual customization |
| Fee Structure | Total Expense Ratio (TER), capped by SEBI | Fixed management fee, often paired with a profit-sharing component — no SEBI cap | Management fee plus a performance fee ("carry") — no SEBI cap |
| Governing Regulation | SEBI Mutual Fund Regulations | SEBI (Portfolio Managers) Regulations | SEBI (Alternative Investment Funds) Regulations, 2012 |
| Best Suited For | First-time to seasoned investors building wealth systematically | This Page HNIs who want a portfolio built and managed specifically around them | HNIs/UHNIs seeking exposure to private equity, credit or hedge-style strategies |
Figures reflect SEBI's PMS Regulations and SEBI (Alternative Investment Funds) Regulations, 2012, as of 2026. Individual PMS and AIF providers may set minimums above the regulatory floor. Note: SEBI floated a consultation paper in July 2026 proposing a lower-threshold "MF-PMS" category (₹25 lakh minimum) investing only in mutual funds/ETFs — this is a proposal under public comment, not yet in force. This content is for informational purposes only and does not constitute investment advice.
Backed by India’s leading fund houses.
Quick Self-Assessment
Is PMS Right for You?
Four quick questions. Takes under a minute, and gives you a straight answer.
What's your investable surplus, excluding your primary home?
What's your investment horizon for this money?
How involved do you want to be in day-to-day investment decisions?
How would you describe your comfort with market risk?
Your Result
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